Job Description

Main Responsibilities Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals Educate consumers on La Tropical’s brand story, products, and unique Miami roots Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols Set up and tear down branded displays and promotional materials at events Capture content for social media and assist with light promotion via personal accounts (optional but encouraged) Communicate real-time execution updates and consumer feedback Goals For The Role Drive brand awareness and trial through face‑to‑face sampling experiences Support sales efforts by increasing velocity and repeat purchases Build local brand loyalty and enhance visibility in key markets Provide market insights and feedback to the brand team Work Locations/Events Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits) On‑premise accounts (bars, restaurants, lounges) Large‑scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals Community events and cultural celebrations Feedback Reporting Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post‑activation Work Style Primarily independent, with occasional team activations alongside other ambassadors or sales reps Requirements & Profile Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling Sales or marketing students/recent grads are a plus Bilingual (Spanish/English) preferred, given the South Florida market Soft Skills / Personality Traits Outgoing, confident, and charismatic Comfortable approaching and engaging with diverse groups of people Reliable, punctual, and professional Strong communication and interpersonal skills Passionate about craft beer and Latin culture Required Certifications / Licenses TIPS or SafeServe Alcohol Certification (can be completed prior to first activation) Valid Driver’s License and access to reliable transportation Typical Working Hours Primarily Evenings and Weekends (Thursday–Sunday activations) Some weekday evening events or retail tastings (4–8 PM range) Shifts typically 3–5 hours depending on activation Travel/Event Reimbursement Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation Growth Opportunities High‑performing ambassadors may be considered for part‑time field marketing, sales support roles, or full‑time opportunities with La Tropical or Heineken USA Company Products & Gear Branded apparel and gear provided for activations (shirts, hats, etc.) Samples provided for events but not for personal use What Makes This Role Unique Represent one of Miami’s fastest‑growing craft beer brands backed by Heineken USA Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life Flexible hours and a fun, fast‑paced environment centered around community, culture, and craft beer #J-18808-Ljbffr

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