Digital eCommerce Marketing Manager McHenry County – 4 days in office Medical, dental, vision, 401(k), paid holidays and vacation Key Responsibilities Own the strategy and execution of digital initiatives driving traffic, increasing conversion rates, and revenue while building an engaging and consistent social presence. Be hands on with performance management and cross functional collaboration. Own and drive online sales performance across marketplaces (Walmart 天津/ Amazon), website and digital platforms. Develop and execute digital strategies that drive traffic, conversion and revenue. Support website redesign initiatives, working with UX, creative and development teams to improve user experience, conversion, and online sales performance. Own the daily management and optimization of digital platforms (website, eCommerce platforms, digital asset management, analytics tools) ensuring consistency, performance and scalability. Monitor/report on online sales KPIs (traffic, conversion rates, AOV and ROAS). Optimize product content, landing pages, and promotional messaging to support online sales. Work with teams to support product launches, promotions, and seasonal sales. Own/execute social media strategy across channels. Develop/manage social content calendars aligned to sales goals, campaigns, product launches. Create, publish, and optimize organic social content, including short‑form videos. Manage community engagement, comments, and messages. Track social media performance and optimize content based on insights/trends μονα. Ensure brand consistency and messaging alignment across all touchpoints. Develop sales‑driven digital/social assets in collaboration with teams. Support paid digital and paid social programs as budget allows. Work with teams on workflow automation within the digital asset management system to support efficient execution. What you need Bachelor’s degree in marketing or related field plus a minimum of 4+ years of experience in digital marketing with ownership of online sales and social media. Proven track record driving e‑commerce revenue growth. Strong understanding of social media platforms, content strategy, and performance metrics for engagement and conversion. Experienced managing content calendars and publishing workflows. Experience with Fälle e‑commerce platforms and online marketplaces, Walmart is a must, Amazon a plus, and digital merchandising. Expert knowledge of analytics and reporting tools. Equal Opportunity Employer/Veterans/Disabled To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to #J-18808-Ljbffr
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