Job Description

How You Will Make an Impact Frida is seeking an E-Commerce Manager to join our Digital & E-commerce team based in Miami, FL. Reporting to the VP, E-commerce & Media Strategy, this role is responsible for executing and optimizing our e-commerce presence across key retail partners and owned channels, with a primary focus on the U.S. market. The ideal candidate brings strong operational rigor, a sharp eye for digital shelf excellence, and a proactive, problem‑solving mindset. This individual will thrive in a fast‑paced, entrepreneurial environment and play a key role in driving conversion, protecting brand equity, and scaling best‑in‑class e‑commerce execution. Responsibilities Own end‑to‑end product setup and maintenance across all e‑commerce retailers, ensuring accuracy, completeness, and timeliness Manage and optimize product detail pages (PDPs) to improve conversion, content quality, and discoverability across key U.S. retail partners Monitor and enforce Minimum Advertised Price (MAP) compliance; identify and escalante unauthorized third‑party sellers Proactively identify and mitigate counterfeit activity by managing IP tracking tools and monitoring online marketplaces Conduct regular site audits across major retail partners to ensure best‑in‑class execution and full utilization of retailer‑specific digital capabilities Plan, launch, and optimize paid media campaigns across retailer platforms (e.g., Amazon, Walmart, Target), driving traffic and conversion Partner with Marketing, Creative, and Product teams to develop and refresh enhanced content, including A+ content, brand stores, and video assets Collaborate with Web and UX teams to continuously improve Frida’s owned e‑commerce experience (Shopify), enhancing usability and conversion Troubleshoot and resolve retailer issues by managing support tickets and ensuring timely resolution Execute promotional plans, ensuring accurate setup, alignment with inventory, and flawless execution during key events Maintain up‑to‑date compliance documentation and ensure adherence to retailer requirements Track, analyze, and report on key e‑commerce performance metrics; identify opportunities to improve conversion and sales Develop and implement best practices across platforms to continuously improve digital shelf performance and operational efficiency Support additional e‑commerce initiatives and cross‑functional projects as the business evolves What You Will Need Bachelor’s Degree in Business, Marketing, or a related field 3–5+ years of experience in e‑commerce, preferably within CPG or a high‑growth consumer brand Hands‑on experience with Amazon (Vendor Central and/or Seller Central) and other major U.S. online retailers Experience with Shopify or other DTC platforms preferred Strong understanding of digital shelf fundamentals, PDP optimization, and online merchandising Experience managing retailer media platforms (e.g., Amazon Ads, Walmart Connect) is a plus Advanced proficiency in Microsoft Excel and PowerPoint; comfortable working with data to drive decisions Ability to work in a fast‑paced environment in which requirements & priorities constantly change Excellent written and verbal communication Strong organizational and multi‑tasking skills with high attention to detail A self‑starter with an ability to complete tasks both independently and collaboratively as part of a team Our Ways of Working Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays. Why You Will Love Working at Frida We offer a comprehensive and thoughtfully designed benefits package to support our employees: Robust health benefits including: Comprehensive medical, vision, and dental plan options Employer paid life insurance Supplemental insurance options including Accident Insurance, Short‑Term Disability and Long‑Term Disability, Cancer Coverage, and more FSA & HSA 401k matching up to 4% with immediate vesting Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off! Pregnancy and parental leave Weekly wellness programming in‑office Dog friendly office – feel free to bring your best buddy with you to work! Learning & development opportunities for professional and personal growth Company‑wide events & outings. Team engagement is at the center of our culture. This ranges from small department‑specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children. Exclusive employee product discounts EEO Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr

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