Job Description
OUR PEOPLE POWER OUR PURPOSE The CorePower team is the heartbeat of the company. We prioritize our people first, and we are invested the employee experience so that together we can create an experience powerful enough to transform lives, including our own. We believe in the power of human connection, community, and going beyond the transactional to make a positive difference in people's lives. Join our team and discover what happens when you ignite your intention to make a difference.
HOW WE SHOW UP We are fiercely committed to our core values of empowering everyone, practicing gratitude, building community, growing forward and laughing together. These core values align us in service of CorePower's higher purpose - to power love from the inside out. They are our guiding principles; internal agreements we make as a CorePower team about how we interact with each other and our students. Living our core values means they guide all our activities, define our workplace culture, and ensure there are no missed opportunities to fulfill our higher purpose.
We embrace our differences and foster an inclusive space where everyone can reach their full potential. We uplift, inspire and guide one another. We make time to share the power of yoga together, celebrate milestones and find joy in the present moment.
ROLE SUMMARY As a freelance designer, you will shape how the CorePower Yoga brand looks and feels across every touchpoint. Design is how our brand is experienced. We care deeply about craft, visual language, and the details that make ideas memorable. You will develop visual systems, lead concept development, and ensure our brand shows up with clarity, consistency, and creative distinction across digital, social, and in-studio channels. This contract role will work with our corporate headquarters in Denver, Colorado.
KEY RESPONSIBILITIES - Define and evolve visual design systems and brand frameworks that scale across channels.
- Design marketing materials across digital, email, OOH, social, video, experiential, and in-studio experiences.
- Develop visual concepts that anchor campaigns and brand moments from idea through execution.
- Be a steward for brand consistency by enforcing and evolving CorePower Yoga brand standards.
- Translate briefs and business objectives into clear visual direction.
- Manage multiple projects simultaneously in a fast-paced environment, meeting deadlines without compromising quality.
- Support day-to-day ad hoc design and creative requests while maintaining a high standard of execution
- Assist with photo and video shoots as needed.
- Stay current with social design trends and bringing fresh ideas to the team.
- Partner with the Creative Director to shape and evolve the brand.
- Present work with confidence, clarity, and strategic rationale.
- Stay culturally curious and bring inspiration from art, design, media, culture, and technology into the work.
- Own creative from brief through final production: concepting, design, iterative feedback, and production-ready files.
WHAT YOU'LL BRING - Strong portfolio showcasing a range of design work across mediums
- Expertise in art direction, design, typography, and visual storytelling. Illustration and/or motion skills are a bonus.
- Experience building and maintaining scalable brand systems.
- Understanding of integrated, multi-channel marketing ecosystems.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
QUALIFICATIONS - 5+ years of experience in art direction and design within agency and/or in-house environments.
- Exceptional conceptual, visual, and executional design skills.
- Proficiency in design tools (Adobe Creative Suite, Figma, Canva).
- Passion for yoga, fitness, or wellness industries.
COMPENSATION: WORK LOCATION Seeking a Denver-based individual who can work from our headquarters office two days per week. Open to remote for the right candidate.
JOB SPECIFICATIONS Employment Type: Freelance with potential for FTE
Seniority Level: Mid-Senior Level
Must include a link to an online portfolio to be considered. THE PERKS - Free All Access Membership - use anytime, in studio or online
- Free All Access Membership for a Plus One - bring someone along!
- Retail Discounts
- Continued Education Offerings
- Access to Employee Assistance Program (EAP)
- Comprehensive Health Insurance - available for eligible employees
- Generous PTO Policy
- Expanded Holiday Calendar
- Quarterly Wellness Days
WHO WE ARE
At CorePower Yoga, we live our power by showing the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga. This is our promise. We are the nation's largest yoga studio brand with over 200 locations across the country, digital livestream and on-demand classes, and thousands of passionate yoga teachers sharing the transformative power of our practice.
As a team, we love seeing the magic that happens in a CorePower Yoga class when physical meets mindful and strive to create a work environment that mirrors the balance, empowerment and community experienced in our yoga studios.
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. CorePower Yoga is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
CorePower Yoga provides reasonable accommodation and/or modification to disabled individuals to assist in the application process. Any individual requiring accommodation/modification to complete this application should contact Human Resources at help.corepoweryoga.com.
Job Tags
Contract work, Freelance, Work at office, Remote work, 2 days per week